I presented a seminar on business development for young lawyers. It was attended by 30 lawyers, chambering students and law students. I spoke about the concept of generating and converting leads, tips on having a successful networking conference, building your own database and online marketing.
After my talk, we had a group discussion by the participants which were broken down in group. The participants are required to discuss on how they are going to market their legal practice to clients and prospective clients. Each group came out with standard marketing methods and also very unique ideas. One suggested that instead of a legal conference to speak about law, they have a funfair for their clients with their family, and one suggested that they should have a YouTube video on what to expect in a medical negligence case with a scene where a family member actually died.
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